WASHINGTON — The U.S. Postal Service’s first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings when the Postal Service introduces the Frozen Treats Forever stamps on June 20 in Austin, TX.

The United States Postal Service will issue its previously announced set of 10 Frozen Treats Forever stamps on June 20. The non-denominated (50¢) stamps will be sold in a double-sided pane of 20, which the Postal Service describes as a booklet.

A first-day ceremony will take place at 6 p.m. in the Event Courtyard at the Thinkery Children’s Museum, 1830 Simond Ave., in Austin, Texas. The ceremony is free and open to the public. Parking is available at nearby Alamo Parking, according to the Postal Service, and tickets will be validated at the museum admission entrance.

The Frozen Treats stamp designs each show two “frosty, colorful, icy pops on a stick,” set against a white background. The watercolor illustrations are by California artist Margaret Berg, a native of South Africa who studied at Otis College of Art and Design in Los Angeles.

“Modern frozen treats are available in many varieties,” the Postal Service notes. “Ice pops are made by large manufacturers, home cooks, and artisanal shops. In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, oranges, and strawberries have become more common. In addition, flavors such as chocolate, root beer, and cola are also popular. Some frozen treats even have two sticks, making them perfect for sharing.”

Other countries have issued scented and scratch-and-sniff stamps before, but the 2018 Frozen Treats were the first US stamps to take advantage of this technology. According to the U.S. Post, “The aroma of the Frozen Treats Forever stamps will remind customers of the sweet scent of summer when mailing and receiving letters of love, friendship, party invitations, and other correspondence.” The stamps featured watercolor illustrations by Margaret Berg of California.

Have you ever gone to the Post Office and asked “What cute stamps do you have?” If the answer is yes, this news is for you. The United States Postal Service introduced these whimsical popsicle stamps, its first-ever scratch-and-sniff collection, earlier this summer and they’re still available! Call Frozen Treats, these “forever” stamps feature the artwork of Magrikie, aka Margaret Berg. Stamp lovers, don’t delay.

Frozen Treats are First-Class Mail Forever stamps that will always be equal in value to the current First-Class Mail 1-ounce price.

Frozen Treats Forever Stamps – Scratch‑and‑Sniff Summer Fun

The Frozen Treats Stamps were issued by the U.S. Postal Service on June 20, 2018, in Austin, Texas. They were the first U.S. scratch‑and‑sniff stamps, designed to add a playful sensory experience to summer mailings.

📌 Key Features

• 📅 Issue Date: June 20, 2018
• 💵 Value: Forever (First‑Class Mail, 1 oz.) – always valid for current postage rates
• 🎨 Designs:
  • Pane of 20 stamps featuring 10 different watercolor illustrations of colorful ice pops.
  • Each design shows two frosty popsicles on sticks against a white background.
• 👩‍🎨 Illustrator: Margaret Berg (California artist, originally from South Africa)
• 👩‍🎨 Art Director: USPS design team
• 📦 Format (Store Listing):
  • 5 books of 20 = 100 stamps per pack
  • Price: $78.00 → discounted to $69.00
• 🖨️ Printing: Offset lithography
• 🌸 Special Feature: Scratch‑and‑sniff technology with scents reminiscent of fruity frozen treats

🍉 Flavor & Imagery Context

• Designs evoke popular flavors: kiwi, watermelon, blueberries, oranges, strawberries, chocolate, root beer, and cola.
• Some pops feature two sticks, symbolizing sharing.
• Inspired by artisanal and homemade frozen treats, reflecting modern food culture.

🎉 Suitable Occasions

• ✉️ Summer mailings – party invitations, friendship letters, holiday postcards.
• 🎂 Birthday cards – playful and colorful.
• 🏫 Educational mailings – schools or children’s programs.
• ✨ Collectors – first U.S. scented stamps make this issue historically significant.

🌟 Symbolism & Appeal

The Frozen Treats Forever Stamps embody fun, nostalgia, and sensory delight. They connect everyday correspondence with the joy of summer, making them both practical for mailing and delightful for collecting.